Builds on the beat
Each word joins the line the instant it's spoken, and the line clears before the next phrase begins.
Hormozi-style captions, built one word per beat.
The punchy caption look popularized by Alex Hormozi's short videos, rebuilt as a style you can put on your own footage in a few clicks.
No credit card · 2 free minutes every month · MP4, SRT and VTT export
The Hormozi look is recognizable in a second: heavy capitals near the middle of the frame, arriving in step with the voice, with the word being said picked out in a bright color.
It works because the viewer can never get ahead of the speaker. Each word lands as it's spoken, so the caption reads like emphasis rather than a transcript, and the color keeps the eye on the beat.
AutoCap's Hormozi style recreates that rhythm from word-level timestamps, so you get the effect without keyframing a single word.
The Hormozi style and its close relatives
Hormozi builds the line word by word. Punchline, Impact and Stamp keep the same bold face but hold one word at a time. Each card plays in your language.
What the Hormozi style does for your clip.
The spoken word in color
The current word turns coral with a small, springy pop, then settles back to white as the next one arrives.
Capitals in one weight
A clean geometric sans set in uppercase keeps every word the same size, so the line reads as a single block.
Spotlight for the punchline
Give one word the whole frame to itself when it deserves more than a change of color.
Your colors, not just coral
Change the highlight color, the size and the position to suit your channel, and the timing stays exactly where it was.
Make Hormozi captions in four steps.
- 01
Upload the talking-head clip
Short, energetic speech suits this style best. Bring it in as an MP4 or MOV.
- 02
Proof the words
Read the transcript once and fix names and numbers; big uppercase type makes every typo obvious.
- 03
Apply the Hormozi style
Choose Hormozi, then pick out any word you want recolored or spotlit.
- 04
Export and post
Download the vertical MP4 and upload it to TikTok, Reels or Shorts.
What makes a caption "Hormozi style"?
Three things, mostly. The words are big, bold and in capitals; they appear in sync with speech; and the word being said is singled out with color.
Done by hand, that means timing every word separately on a timeline. With a transcript that already knows when each word starts and ends, the whole clip is styled at once and can still be adjusted afterwards.
- Bold, uppercase sans-serif type
- Words revealed in time with the voice
- The current word picked out in color
- Short lines placed near the middle of the frame
When to use it, and when not to
The style suits confident, fast speech: advice, sales, coaching and opinion. It adds energy, which is the point, and that same energy can feel loud on a slow interview or a calm tutorial.
For a long or quiet clip, a gentler style or classic subtitles may serve viewers better. The corrected transcript stays the same, so trying another look costs one click.
Leave room for the platform
Bold captions still have to share the screen with the app. Keep them above the description at the bottom and clear of the button column on the right, and check the opening line twice, because it carries the hook.
Good to know.
What are Hormozi captions?
A caption style named after the short videos of entrepreneur Alex Hormozi: bold uppercase words appearing in sync with speech, with the spoken word highlighted in color.
Is AutoCap affiliated with Alex Hormozi?
No. "Hormozi style" is simply the name creators use for this look, and AutoCap isn't affiliated with or endorsed by him.
Can I change the highlight color?
Yes. Coral is only the starting point: set any color for the spoken word, and adjust the size and position as well.
Can I make Hormozi captions for free?
Yes. The Hormozi style is part of the free plan, which covers 2 minutes of transcription a month for clips up to 60 seconds, with a small watermark on exports.
Does the style work in languages other than English?
Yes. Speech in 39 languages can be captioned, and the Hormozi style times each word the same way in all of them.
Try it on the next video you post.
The free plan needs no card. Upload a clip, check the captions yourself, and only upgrade when you want the watermark gone.